Hosting a Customer Event During Ignite Week? Here's How I Plan Coverage for Conference Side Events
Ignite week fills San Francisco evenings with partner happy hours, customer dinners and receptions. Here's how I plan photo coverage for a two to three hour side event, from early logo shots to getting exec moments before the room peaks.
Filming Your Sales Kickoff: What to Capture for the Reps Who Weren't There
The reps you hire in March will hear about kickoff all year without ever seeing it. Here's what I film and photograph at a sales kickoff so enablement has real material for them.
Shooting a Conference Recap for the LinkedIn Feed, Not Just the Big Screen
Most people watch a B2B conference recap on a phone, cropped to 4:5, with the sound off. Here's how that changes what I shoot on the day, from framing speakers to getting lines that read well as captions.
Your Customers Are Already in the Room: Filming Testimonials at Your Conference
Your happiest customers are already at your conference. A quiet room and ten minutes can get you testimonials that would take weeks to schedule later.
Planning Photos for Your Company Holiday Party
A company holiday party isn't a conference. A few decisions made early shape how the whole night looks in photos.
Filming a Summit Inside the Curran Theatre
Most corporate events happen in rooms built for corporate events. Then one lands at a 1922 theater, and the coverage changes.
How Many Hours of Coverage a Conference Actually Needs
Someone picks four hours because it sounds reasonable, or books the full day to be safe. Here's how to figure out what your event actually needs.
Why Networking Is Becoming the Main Event
Speakers may get people through the door, but conversations with peers, customers, and partners are increasingly what make live events worth attending.
Should Your Company Livestream Its Next Conference?
Not every conference needs a livestream. The right question is whether there is a valuable audience beyond the people already in the room.
One Corporate Video Shoot Shouldn’t Produce Just One Video
A corporate video shoot takes planning. With the right approach, that same production can create useful content across multiple marketing channels.
Why Real Photography Is Becoming More Valuable in the Age of AI
AI can create polished imagery in seconds. That may make photographs of your actual employees, customers, workplace, and events more valuable than ever.
How to Build a Company Photo Library That Marketing Can Actually Use
A useful company photo library needs more than good images. It needs variety, organization, clear usage information, and marketing-ready formats.
The Headshot Problem Most Companies Don't Notice Until It's Too Late
Half the headshots on most team pages look professional, the rest don't. It's not talent, it's a planning problem. Here's how to fix it.
Why Companies Keep Using Stock Photos Instead of Their Own
Stock photography is convenient, but authentic images help customers connect with the real people behind your business.
Most Corporate Videos Lose People in the First Ten Seconds
You can tell in ten seconds whether a corporate video gets watched or closed. It's not the budget that decides it. Here's what does.
Why Professional Headshots Matter Even If You Don't Like Being in Front of the Camera
Even if you don't enjoy being in front of the camera, a professional headshot can become one of your most valuable business assets.
Why Great Event Coverage Starts Before the First Guest Arrives
Some of the most valuable event coverage happens before attendees even arrive. Here's why preparation plays such an important role
Why Conference Hallways Are Often More Important Than Conference Stages
While keynote speakers draw attention, many of the most meaningful conference moments happen in hallways, networking spaces, and conversations between sessions.
Why Event Photos Become More Valuable After the Event Ends
Event photography doesn't stop working when an event ends. Learn how companies continue using images months and even years later.
What I Always Notice at Corporate Events
After years of covering conferences and corporate events, one thing consistently stands out: the connections people make between the scheduled moments.